Big Brother Canada and eOne teamed up to create a multifaceted integration in support of the release of DIVERGENT.
DIVERGENT was prominently featured in Big Brother Canada in a special two-part integration. This was the first of its kind as it spanned over two episodes: screening followed by the challenge.
The integration comprised of In-show integrated content, exclusive screening, custom themed challenge, divergent soundtrack product placement and custom #DIVERGENT bug.
Vizeum negotiated and supported the film with a solid and efficient Broadcast sponsorship that included brandsell spots, bill boards and a movie exclusivity.
Isobar executed and aligned their digital sponsorship with using a homepage takeover, display media and pre roll.
To continue with social media, Isobar included a social media extension with utilizing Facebook with having a Divergent Prize Pack Giveaway.