Hunger Games: Mockingjay Part 2
For the final installment of the Hunger Games franchise, Vizeum and Isobar worked with Entertainment One Films on a number of unique online and offline executions across Canada. In the summer 2015, the team kicked off the Mockingjay Revolution with an early Awareness campaign, where was revealed the 3 Finger Salute at The Eaton’s Centre in downtown Toronto. This was coordinated across the globe in 21 major cities including, New York, Los Angeles, Paris, Milan, London, Stockholm, Mexico City, Moscow, Munich, and several more. The unveiling was a trending topic worldwide and generated a lot of buzz for one of the year’s biggest movies! Vizeum also orchestrated a train wrap execution in Toronto and Montreal which dominated both the interior and exterior, making those morning commutes a lot more exciting!
Digitally, Vizeum and Isobar worked through the Spotify API to create a user-generated Mockingjay Battle Anthems playlist.