Vizeum was created for the new era of media: A convergent world where consumers and content come together, in real time, on platforms and devices; a global world massively impacted by digital technology which is totally reshaping the environment that brands and people live in.
Vizeum embraces every dimension, linking social, mobile, offline and online, generating emotions and trust, and building powerful connections between brands and people at speed and scale.
Vizeum: Connections that Count
Brands in the Vizeum Canada Network Include:
Empower, Innov8 and Aegis Deep Blue brands are subsidiaries under the Vizeum Umbrella
Find out more at vizeum.com View our global locations
TORONTO, 5 OCT 2016 – Last week, Dentsu Aegis Network Canada launched its first Millennial Summit. More than 125 guests were gathered for the occasion at The Spoke Club in Toronto. DAN’s Research and Insights team presented a new research, The Millennial Disconnect Study, powered by the group’s proprietary Consumer Connection System (CCS), which uncovers three additional millennial segments that move beyond the oversimplified, stereotypical group that make up this generation. Looking further than demographics, the new segment analysis focuses on media preferences, content interests with attitudinal/passion touch points that drive these key differentiators within the millennial mindset.
The research, which surveyed more than 4,400 English and French Canadians online, shows that there is a true millennial disconnect and a missed opportunity for brands with this generation in that as much as 58% of the millennial population is currently not being reached.
The event, held in partnership with Facebook, featured experts from Dentsu Aegis, Facebook, Spotify, ComScore, Nielsen, Youtube, Instagram, AOL & more, who shared insights on millennial decision-making, mobility, relationships and circles of trust.
Read what the press are saying about The Millennial Disconnect Study here: Strategy – Millennials proving elusive for marketers