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News

Dentsu Aegis Network Acquires North American Data Consulting Firm Cardinal Path

CP_MANAGEMENT

10 MAR 2016 – In response to a growing need for comprehensive, credible data solutions to help clients succeed in the digital economy, Dentsu Aegis Network today announces the acquisition of Cardinal Path, an award-winning digital data consulting firm in the US and Canada.
Cardinal Path helps brands navigate a variety of data-related challenges and deliver competitive advantage through strong data and analytics. The addition of Cardinal Path will further enhance Dentsu Aegis Network’s analytics offering across North America.
Co-headquartered in Chicago and Vancouver, and with additional offices in Phoenix and Toronto, Cardinal Path was founded in 2011 as a merger of three web analytics and digital intelligence firms: Ottawa-based PublicInsite, Vancouver-based VKI Studios and Arizona-based WebShare.
With a strong heritage in web analytics, Cardinal Path has evolved to offer a suite of advanced data and analytics services categorised as strategic, business and technical to high-end clients including Google, Intel, Bridgestone and others. In 2015, the agency was named “Most Influential Agency/Vendor Of The Year” by the Digital Analytics Association, joining the ranks of Google Analytics and Adobe with this honour.
Cardinal Path’s strong team of 80 digital specialists will continue to operate under the successful leadership of President and Co-Founder John Hossack, with his Senior Partners and Co-Founders David Booth, David Eckman, Corey Koberg, and Alex Langshur, as well as Chief Financial Officer Greg Dos Santos.
Following the acquisition, John Hossack will report jointly into Robert Horler, CEO of Dentsu Aegis Network USA, and Annette Warring, CEO of Dentsu Aegis Network Canada.
“The acquisition of Cardinal Path will significantly enhance our North American data service offering, bringing with it a strong leadership team of data scientists, creditable expertise in data and analytics, and a global client portfolio.Cardinal Path will allow us to leap forward our data strategy in North America,” said Horler.
“Cardinal Path has the capabilities and vision to simplify the complexity of big data and make it significantly more relevant and actionable in communications,” commented Warring. “We need to quickly move beyond analytics that measure discrete capabilities to analytics that can measure the holistic communications and content ecosystem. An agency rooted in digital analytics is best suited to drive this development, which is what we have found in Cardinal Path,” she added.
“Our goal is to embed a data-driven philosophy into the very culture of the organisations we serve,” said John Hossack, President & Co-Founder, Cardinal Path. “As part of Dentsu Aegis Network, comprising the world’s best media, digital and creative agencies, we are able to push the limits of digital, marketing and analytics even further, by drawing on the strengths of a global team and harmonising this data-centric mindset in all we do,” he added.