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The Vizeum World Cup Trend Report

Although it now feels like a distant memory, the 2010 World Cup captivated the nation – for a short time at least – with an abundance of stories and debates. It was the first time an African nation has hosted the cup and in some ways, it was the coming of age for South Africa.

As it is a game of two halves between two sides the Trend Team have approached the review in the same way looking at the key battles…. Official sponsors vs. Unofficial brands, Global brands vs. local brands the legacies of 2010 vs. 2006, …. you get the drift.

So without further ado, we hope you enjoy the Vizeum Trend team’s World Cup Trend Report.

Click here to view The Vizeum World Cup Trend Report